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Category Archives: Fashion

FASHION COMMUNICATION IN INDIA

Fashion communication is an interesting field which has gained attention in recent times. In simple terms, it involves communicating with the masses about new trends, developments, and information from the fashion industry. It includes fashion photography, journalism, branding, marketing, styling, and graphic designing, display, exhibit designing, advertising, public relation strategies and some other methods which are employed by the fashion industry to reach their target audience. With the increasing persity of fashion and communication brands in the market, there is an explosion of variety in terms of designs and opportunities. There is also a growing competition which makes it imperative for every brand to have a highly functional unit for their communication and marketing purposes. Hence, the primary goal of the marketing professional is to understand the brand and see how it can be best represented in the market. This involves certain levels of creativity and strategizing, along with market understanding.

Fashion communication has developed in India primarily because the country has gained the attention of many international brands as an optimum market. There are some institutes in the country which are dedicated to providing education in this field and preparing people to go out into the industry as competent professionals who can handle large brands and their marketing. Because of the dynamic nature of the fashion industry, all these jobs are highly demanding and keep people on their toes always. There is a lot of hard work, thought process, and good strategy involved. To begin study in this field, one usually requires a 12th pass certificate and must write entrance exams or display their portfolio and attend interviews. There are some institutes which are available as options, including National Institute of Fashion Technology, SOFT, Pearl academy and so on.

For more information about these inpidual colleges and their specific process of admission, you can visit their sites, or talk to their alumni. Keep in mind that most of these entrance exams are highly competitive and may require prior training. Applying the last minute is not always possible, and it is a good idea to put in proper research to understand your options. Some of these institutes have been around a long time and have a fairly strong reputation, while others are just starting out. Each of them boasts of a different specialized curriculum and you must do proper research to identify the one that is best suited for your interests. Also, be very aware of the value that a degree from each of these places will hold. There are some options available, including undergraduate degrees, diplomas, or postgraduate studies. Each of these will have different curriculum and different amounts of workload. Keep in mind that the training for this field can be relatively intensive and there might be quite some sleepless nights involved. However, you can rest assured that it will be constantly dynamic and you will thoroughly enjoy yourself.

Modelling agencies in mumbai

The field generally pays well and has good development steps, similar to most major areas. Since it is still new, a lot of the general population has less awareness about it. It is a good idea to express it as a combination of marketing, sales, graphics or journalism, and fashion. Most institutes which offer a professional degree in this field will also have some internship opportunities with brands from the industry, and later placements. Placements can be in a large number of places, both within the country and abroad. Since this job profile is necessary for all brands, there is a good scope for working anywhere in the entire world.

 FASHION COMMUNICATION

We hope that this article has helped increase your awareness of the field of fashion communication. It is highly dynamic, and there are a ton of options which you can explore. Since the people working in the industry are usually those who are highly passionate about both fashion and marketing, you are sure to enjoy yourself and make numerous contacts with like-minded folk. If you have any other queries or suggestions, feel free to let us know!

Have high hopes of becoming a fashion or fashion photography model? Unsure about how to achieve it? Struggling with competition and gaining contacts? These are common problems that people in the fashion industry face, especially at the start of their careers. Some models may take years to gain traction in the industry while others may never make it. It is highly unpredictable, but here are some basic things that can get you started on your way to recognition.

TIPS TO KICK START YOUR FASHION CAREER

Take good care of your body

Despite the many controversies and the new changes levels of acceptance about body types and beauty, fashion remains a fairly competitive and rigid field. There are still numerous restrictions in height, weight and body types for employment. A number of these may be genetically dependent which lies beyond your control, so it helps to take care in the places you can. Pay extra attention to skin and hair, to hygiene and glow. Make sure you get plenty of sleep and drink a good amount of water. A few consistent steps can go a long way towards improving your natural looks. Most importantly, be incredibly confident about yourself. A major part of your external impression depends on how you feel about yourself on the inside.

Practice good posture and waking

A major part of your modelling career will focus on your posture and the way that you walk and hold yourself. The way you hold yourself can go a long way towards improving your appearance. A number of agencies are instantly attracted to models who show confidence and style. Irrespective of how nervous you feel, always put on a smile, keep your chin up, and strut with confidence.

Research modelling agencies

Every model needs an agency to guide and back them. Like every other industry, the fashion industry has its own share of fraudulent parties playing the game. Don’t get disheartened by this, simply make sure you put in a good amount of research before approaching an agency. There is a good chance that you will start out with the smaller, less visible ones. Over the years, as your work spreads out and gets more attention, you will automatically gain the attention of the bigger ones. Most models have a few dream agencies they approach right away, but don’t feel hurt or rejected if they don’t accept you immediately. The fashion industry is one of patience and perseverance.

Have an amazing portfolio

The first thing most modelling agencies will look at is your previous work and your portfolio. Make sure you have a set of incredible photographs, in a variety of types, before you begin applying and approaching agencies. A lot of your job depends on how good you look in photos and how you hold yourself in photoshoots. In recent times, it is also a good idea to have an online modelling portfolio with your best works. Remember to update it regularly, give important information about yourself, and market yourself to the best of your abilities. You may even gain clients without the help of an agency if your portfolio gains massive attention. This also includes having a good social media presence. A number of models gather most of their following from their Instagram, Facebook, and Twitter accounts. It is always a good idea to make sure your profiles are active and well-made so that potential clients can also approach you through those channels.

Be professional. Always

The modelling industry is one that has intense competition. You must be on your toes constantly so that you do not miss any opportunities. Remember that you are never too good or too well-established to answer calls and e-mails as soon as possible. Make sure you sound respectful, interested, and excited. Do not ever show disdain or dislike in any of your communications. Don’t fail to show up for meetings, and never let your hair down until all your work has been done and dusted. Since reputation is a big deal in this industry, it helps if you guard yours with great care. There are a ton of models out there, and most clients and agencies won’t look twice before dropping an unprofessional one for another.

fashion photography

With all these basics in mind, get going! Let your modelling dreams take shape and don’t forget to let us know If these were helpful!

All of us have a bunch of old saris that belong to our mothers or our grandmothers that unfortunately haven’t been touched for years because the handiwork and it’s style makes it irrelevant for regular wear. So, what can you do with those old saris? You can actually do a lot. This is a lot advantageous as it is environmentally friendly as well as pocket-friendly because you can happen to save the cost of your fabric.

Saris are basically about 5-6 meters of fabric that you can use in whatever way you like that entirely makes them a perfect piece to be transformed into any dress of your choice. Depending on the fabric of the sari, you can transform these old saris not just into ethnic wear, but you can also design some beautiful and chic looking fusion wear- contemporary and bohemian, any.
So, here’s a DIY list of recycling your old saris in some fabulous stuff or basically here are some of the DIY techniques of getting yourselves designer clothes in lower costs.

Change the Old Sari into a New One:

If you have some saris that are torn or degraded from little places, you can use the creativity in your mind and henceforth, can turn the old piece into a new one. You can do this either at home or you can go to the tailor for required amendments. You can stitch Kundan work, sequin, or zari based patch work border. Also, you can add hangings or pompoms at the end of the pallu.

Modelling agencies in mumbai

Lehenga can be planned from your Old Sari:

Lehenga from an old silk saree is a creative option. If you do not have enough fabric for the entire outfit, you can use it in bits and pieces. Once you get enough material for the lehenga, use the rest for the blouse. Also, you can use the whole sari for the lehenga and get a contrasting cloth piece for the blouse. You can enhance it with borders of sequin, zardozi, Kundan work, embroidery or a heavy lace of your choice.

modelling agencies in Mumbai

Get an Indo-Western Suit made out of your Sari:

Old Saris manages to extend great outcomes of Indo-Western Suits when manipulated in a creative design. For bottom to the dupatta, you could use old sari and mix and match it with what other material you have. You can enhance it with patchwork, designer borders for necklines, dupatta and at the end of suit and its sleeves.
Otherwise, if there is not enough material for an entire dress, just get a kurta stitched which can be matched with a contemporary looking palazzo or simple or net leggings or dhoti pants depending on the design of your kurta.

Designer Suit

Get a Gown or Maxi Dress Stitched:

For this, you can pick up your old cotton saris and transform it into a western looking gown or maxi dress which can be worn on any occasion in summers. For a heavy and Indian look, you can pick up heavy embroidery saris or saris with heavy border or patchwork.

 Indo Western Gown

Dedicating the whole Sari to a Long Skirt:

By doing so, you will have a great circumference of the skirt that to flaunt your grace and beauty. You can pair it up with a short kurta or a plain t-shirt or a shirt or a tank top.

Long Skirt

Stitch Beautiful Dupattas:

A heavy dupatta paired with plain Anarkali suit has its own beauty to demonstrate. Also, why you have to invest in an expensive dupatta when you can make the same expensive looking one from a part of sari with minimal or no cost at all. Plus, you can mix and match these for more than just one dress, maybe with a plain gown for an ethnic look.

Silk Zai Dupatta

Capes, Overcoats or Jackets; Your Choice:

Capes, overcoats or half jackets, which are made out of your old saris and present a traditional look, they will be faddy enough if mixed and matched with the contemporary outfits like jeans, leggings or even shorts. Indie-fusion with old saris in the form of any design will showcase a good combination.

Cape Style Dress

Turn it into a Short Dress:

You can use a piece of your long sari to turn the same into a short ready to go dress. This outfit will present a fusion of Indian culture with that of Western Outfit completely changing our mindsets formed for fashion.

 indo western short dress

Pocket Squares:

You can use the patches of sari to emerge it as a pocket square for the men in your house. These pocket squares go perfectly with their Jodhpuri or a velvet jacket or a three-piece suit that they have planned to wear for a wedding or any family other function. So, replace the contemporary looking pocket squares for the ethnic one.

 Printed handkerchief

Whether it’s Mumbai or any part of this Nation or of this World, fashion in an instinct that makes you feel that you look good and classy. Fashion & modelling is all about it. It’s about looking faddy in your comfortable looks.Inspired from various fashion weeks, shows and brands, here’s a compilation of super fashionable winter trends for 2k18-2k19. Every trend mentioned is compiled with warmth that enhances every look and portrays it stunningly in every aspect. Beyond the shadow of doubt, each look is vibrant and classy to carry. Through these trends, you can undoubtedly influence every fashion lover perfectly.

  1. Animal Prints: May it be a leopard’s print or tiger’s, zebra’s or ocelot’s, strips or spots, all are completely in fashion. Many beautiful models led their way in these patterned attires. It executes the meaning of boldness, independence and strength. So, pick up the dresses which have such patterns that make you look as a smart and a fearless individual.
    You may have a look upon these models who lead their catwalk in animal prints.
    Modelling agencies in Mumbai
  2. Leather Classy Look: Leather always brings out a classy look. It also gives a corporate and a business look. Attires available in this cloth material turns out to be comfortable as well as cozy for the season of fall.
    Modelling agencies in mumbai
  3. Leggings: Leggings are turning out be fashionable as many makeovers are there to overtake the other bottom wears. May it be in animal prints or wet alike leather; it’s simply stylish to wear. Many models have been attired in beautiful leggings so as to fill the winter’s wardrobe.
    Modelling agencies in Mumbai
  4. Metallic: From Balmain to Christian Dior, each is showing their special bunch of dresses in the same. Pick up yours for this Christmas Season.
    Modelling agencies in Mumbai
  5. Capes: Capes were and are again in trend. This season it’s setting fire in fashion world like anything. Take out your old ones as well as buy some new ones.
    Modelling agencies in Mumbai
  6. Glossy Textures: These textures and fabrics are taking a special space in today’s fashion and are growing at a rapid rate. With metallic, it is already outshine your wardrobe.
    Modelling agencies in Mumbai
  7. Checks: It’s undoubtedly a popular print and is widely accepted. It was a trend and can never be out of it.
    Modelling agencies in Mumbai
  8. Colour Trends: Here you can have a look upon trendy colours which can be adorned in this winter:
    a.Violet: Violet is always trendy for the individuals of every age group and make you look undoubtedly stylish.
    Modelling agencies in mumbaib. Fuchsia Pink: It can be said that pink is a sophisticated and an all-season colour. Your looks will always be portrayed as an admirable one in this colour.
    Modelling agencies in mumbai

    c. Cherry Red: A vibrant colour to exemplify the look of velvet and silk simply in an amazing way.
    Modelling agencies in Mumbai

    d. Brown: For a subtle look, brown can be added to your lists. It’s natural and just bewitching.
    Modelling agencies in mumbai

    e. Techs’ Blue: It gives a social look as it’s a common colour which enhances every social media platform. This colour happens to be a trendsetter.
    Modelling agencies in Mumbai

    d. Sea Green: Always been a favourite in the season of summer but it’s amazingly outshining in the season of fall too.

    f. Olive Green: Another natural essence that can be added in your wardrobes through the medium of this colour. It’s almost similar to the greens of that of military.
    Modelling agencies in Mumbai

    g. Marble Gray: Another form of black which happens to be classy as well as stylish. It’s suitable and perfect for every type of dress.
    gray

    e. Yellow: Yellow adds a spice to your overall wardrobe. It’s vibrant as well as classy. Designers left no stone unturned to showcase this colour also as a trending one.

    h. Vibrant Orange: A vibrant shade added to showcase some brightness and faddy look to your winter’s wardrobe.
    Modelling agencies in mumbai
    i. Beige: It’s an all-time favourite colour. It’s everlasting. It’s a colour which can never go out of trend as it happens to be calm and eye-catching.
    Modelling agencies in Mumbai

Modelling Agencies in Mumbai
One of the latest makeup trends of this day and age is cosmetic contact lenses. Nothing is left without adding a creative touch. We are fond of taking a dull and boring accessory and reviving it to satisfy our creative hunger. Contact lenses were supposed to be worn in despair (as in weak eyes) but now it has become a fashion trend. With the introduction of a slew of coloured lenses available for us, we have a huge scope for transformation. Cosmetic or coloured contact lenses give your look a new dimension all together. Even a slight change of colour can do wonders for your eyes and face and what’s more is that it also introduces a whole new level of depth to your makeup. Choosing the right colour is an essential aspect as going way too bold can prove to be disastrous. Complexion, hair colour and original colour of the eyes play an important role in deciding the perfect colour of cosmetic contact lenses. For instance colours like brown, hazel, honey, Sterling gray are best suited for dark brown eyes. Let us see some of the popular choices of colours to choose from, for the most prevalent natural eye colours,For Dark brown eyes

  • Pure hazel – its an amalgam of dark brown, then yellow and then orange as we go from the outer rim towards the pupil. With dark brown eyes, it gives a orange-green tint.
  • Honey – it has a tint of yellow but majority of it is orange.
  • Sterling gray – it has a grey-blue tint. Makes dark brown eyes appear angelic in this different tone.
  • Gray – it contains a bit blue, green and a tiny hint of brown. This colour blends really well with dark brown eyes. It gives out a natural look making it perfect for everyday use.
  • Gemstone green – a very bright, vibrant colour. They are unique and can transform your look completely.

For green and brown eyes

  • Brilliant blue – its very bright and fun. This doesn’t look natural but is a bold choice to consider for a summer outing.
  • True sapphire – similar to the brilliant blue shade, it contains a bright blue outer rim with a greyish tinge in the middle. This is more towards the natural palette of colours.
  • Green – this blends in nicely with green-brown eyes. A slight tinge of greyish brown in the mid, it provides a natural look, yet stands out from other colours.
  • Blue – a bright colour indeed. Looks really vibrant with green-brown eyes. It contains a mellow blue shade giving a nice effect in combination with the natural eye colour.

 

As far as protecting our eyes are considered, after contact lenses comes sunglasses. More and more number of people are opting for sunglasses with UV protection. As the outer environment gets polluted and thus, unhealthy, we are making extra efforts to cover and protect our body. Eyes being the sensitive part of our face, it is highly recommended to invest in quality products for their benefit. With an array of colours and styles, we have countless options to choose from. Aviators, wayfarers, oversized, gradients to name a few in every imaginable colour, be it military green, aqua, pink, reflector shades or basic black and brown.

How to choose the perfect sunglasses is not that big a task but some key factors need to be considered to find the perfect fit. Some of those factors are,

  • Face cut or shape – this is by far the most obvious physical factor. Face cut is the key factor in deciding the kind of sunglasses you should opt. For instance, cat eyes and round sunglasses would be best suited for square face shape. Over face shape is the most symmetrical face shape as far as getting sunglasses are considered. Oval face cuts can carry most of the styles with aplomb, be it aviators, wayfarers, John Lennon glasses or oversized. Whereas round face shape is the one which can sport only oversized sunglasses. So, your face shape fairly determines what kind of sunglasses you should sport.
  • Complexion – the right colour is necessary while going for sunglasses; and your complexion is a key factor in deciding the kind of colour you should opt. Blue, green, pink etc are suited to cool skin tones, further, red, brown, beige, orange etc. are best for warm skin tones. Fair skinned people should go for darker shades. Nude frames are suited for every skin tone, generally. Plus, nude colours go we with all outfits. People mostly prefer natural colours like tan, camel, black to get that sophisticated look.
  • Standards – UV protection is the most important criteria for deciding which sunglasses to buy. Their material and lenses should be of good quality, sturdy and certified.
  • Comfortability and durability – this factor is vital if you are involved in physical outdoor activities. The right kind of sunglasses provide you with the required comfortability and durability is essential as nobody wants to give away their prized possession at the first hint of doing any physical activity. It should be sturdy enough to get one through the day, be it travelling, driving, running or any kind of routine activities. Sunglasses should not be so sensitive as to make the user get them off with change of location.
  • Purpose or profession – would a cyclist ever want to wear oversized sunglasses if he has a round face shape? Not in the wildest imaginations possible. Apart from face cut, the purpose or the profession also decides the style you should go with. Taking the instance of a cyclist, say, the cyclist should go for a frame which provides extra coverage from air and dust along with being lightweight, durable and comfortable. The colour is also decided with the purpose in mind. A neon shade is not well suited for an MNC employee while going to his office. Here, warm tones are the safest choice.
  • Weight – continuing the factor of purpose discussed before, the weight of the frame decides it’s suitability for different purposes. An athlete, a cyclist or any other person involved in excessive physical activity on a daily basis would want to go for a lightweight frame as that makes it easy to carry all day long without making the person uncomfortable. Whereas a person wearing glasses for a short period of time while driving can manage with slightly heavier or bulky frames. So weight is an extension of the previous factor.

All of these factors are important in more ways than one. They help us choose the perfect style for our face. With getting all these factors in check we can sit back and enjoy the sunshine.

 

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