Fashion communication is an interesting field which has gained attention in recent times. In simple terms, it involves communicating with the masses about new trends, developments, and information from the fashion industry. It includes fashion photography, journalism, branding, marketing, styling, and graphic designing, display, exhibit designing, advertising, public relation strategies and some other methods which are employed by the fashion industry to reach their target audience. With the increasing persity of fashion and communication brands in the market, there is an explosion of variety in terms of designs and opportunities. There is also a growing competition which makes it imperative for every brand to have a highly functional unit for their communication and marketing purposes. Hence, the primary goal of the marketing professional is to understand the brand and see how it can be best represented in the market. This involves certain levels of creativity and strategizing, along with market understanding.
Fashion communication has developed in India primarily because the country has gained the attention of many international brands as an optimum market. There are some institutes in the country which are dedicated to providing education in this field and preparing people to go out into the industry as competent professionals who can handle large brands and their marketing. Because of the dynamic nature of the fashion industry, all these jobs are highly demanding and keep people on their toes always. There is a lot of hard work, thought process, and good strategy involved. To begin study in this field, one usually requires a 12th pass certificate and must write entrance exams or display their portfolio and attend interviews. There are some institutes which are available as options, including National Institute of Fashion Technology, SOFT, Pearl academy and so on.
For more information about these inpidual colleges and their specific process of admission, you can visit their sites, or talk to their alumni. Keep in mind that most of these entrance exams are highly competitive and may require prior training. Applying the last minute is not always possible, and it is a good idea to put in proper research to understand your options. Some of these institutes have been around a long time and have a fairly strong reputation, while others are just starting out. Each of them boasts of a different specialized curriculum and you must do proper research to identify the one that is best suited for your interests. Also, be very aware of the value that a degree from each of these places will hold. There are some options available, including undergraduate degrees, diplomas, or postgraduate studies. Each of these will have different curriculum and different amounts of workload. Keep in mind that the training for this field can be relatively intensive and there might be quite some sleepless nights involved. However, you can rest assured that it will be constantly dynamic and you will thoroughly enjoy yourself.
The field generally pays well and has good development steps, similar to most major areas. Since it is still new, a lot of the general population has less awareness about it. It is a good idea to express it as a combination of marketing, sales, graphics or journalism, and fashion. Most institutes which offer a professional degree in this field will also have some internship opportunities with brands from the industry, and later placements. Placements can be in a large number of places, both within the country and abroad. Since this job profile is necessary for all brands, there is a good scope for working anywhere in the entire world.
We hope that this article has helped increase your awareness of the field of fashion communication. It is highly dynamic, and there are a ton of options which you can explore. Since the people working in the industry are usually those who are highly passionate about both fashion and marketing, you are sure to enjoy yourself and make numerous contacts with like-minded folk. If you have any other queries or suggestions, feel free to let us know!